Brand Strategy, Brand Design, Social Media Management, Content Creation
Rooted in koji, Prime Roots is on a mission to provide a better cut of meat without any of the environmental costs of animal proteins. Prime Roots is headquartered in Berkeley, CA, and backed by the same investors as Ring and Sweetgreen.
Prime Roots went through a full rebrand in summer 2021 with the help of design agency, Saint Urbain. Inspired by the nostalgic deli, Saint Urbain redesigned Prime Roots's entire look and feel. Following the brand guidelines that Saint Urbain produced, I assisted in designing various brand elements such as the website, social media graphics, and sales collateral. I also managed the brand’s social media and content.