Samantha Sujo is a brand + marketing specialist and designer based in Los Angeles, focusing on food.
Currently ︎ Doing all things brand and social at Prime Roots, a plant-based deli meat & charcuterie startup
Previously ︎ Studied media, food systems, and sustainable design at UC Berkeley
Currently ︎ Doing all things brand and social at Prime Roots, a plant-based deli meat & charcuterie startup
Previously ︎ Studied media, food systems, and sustainable design at UC Berkeley
Samantha Sujo is a brand + marketing specialist and designer based in Los Angeles, focusing on food.
Currently ︎ Doing all things brand and social at Prime Roots, a koji-based meat startup
Previously ︎ Studied media, food systems, and sustainable design at UC Berkeley
Currently ︎ Doing all things brand and social at Prime Roots, a koji-based meat startup
Previously ︎ Studied media, food systems, and sustainable design at UC Berkeley
Prime Roots
2021-2024Brand Strategy, Brand Design, Social Media Management, Content Creation
Prime Roots is on a mission to reimagine the old-world deli case by making a better plant-based deli meat-one that’s not only sustainable, but also satisfies your cravings for the umami taste and texture of animal meat.
I helped execute and launch two brand refreshes for Prime Roots, working in collaboration with agencies Saint Urbain and BEST Studio. These refreshes focused on transitioning Prime Roots from a direct-to-consumer brand who made plant-based bacon and meals to a brand now dedicated to crafting first-of-its-kind freshly sliced deli meat. I worked on bringing the brand to life through packaging design, social media strategy and creation, physical store asset creation, and more. I oversee the look and feel of Prime Roots across all digital and physical applications.
Photography by Andrea D’Agosto