Samantha Sujo is a brand + marketing specialist and designer based in Los Angeles, focusing on food.

Currently ︎ Doing all things brand and social at Prime Roots, a koji-based meat startup

Previously ︎ Studied media, food systems, and sustainable design at UC Berkeley




Samantha Sujo is a brand + marketing specialist and designer based in Los Angeles, focusing on food.

Currently ︎ Doing all things brand and social at Prime Roots, a koji-based meat startup

Previously ︎ Studied media, food systems, and sustainable design at UC Berkeley





Prime Roots

2021-2022
Brand Strategy, Brand Design, Social Media Management, Content Creation

Rooted in koji, Prime Roots is on a mission to provide a better cut of meat without any of the environmental costs of animal proteins. Prime Roots is headquartered in Berkeley, CA, and backed by the same investors as Ring and Sweetgreen.

Prime Roots went through a full rebrand in summer 2021 with the help of design agency, Saint Urbain. Inspired by the nostalgic deli, Saint Urbain redesigned Prime Roots's entire look and feel. Following the brand guidelines that Saint Urbain produced, I assisted in designing various brand elements such as the website, social media graphics, and sales collateral. I also managed the brand’s social media and content.