Prime Roots
MAY 2021 - MAY 2024
During my three years at plant-based meat startup Prime Roots, I led all things brand and social media. I launched the brand’s new visual identity and developed this language across our media such as socials, photography, and merchandising. Owning all aspects of the visual language of Prime Roots, I translated the company’s mission of creating a new school deli that’s better for the planet into a physical brand that captured the attention of thousands online and offline.
Brand Identity Design, Graphic Design, Art Direction, Content Creation
Social Media Management, Influencer Marketing, Community Management, Copywriting